✨ About Typology ✨
Typology is the pioneering skincare brand from Good Brands, an ambitious venture dedicated to building a new generation of digital-first consumer brands. Established in 2019 by serial entrepreneur Ning Li, Typology has rapidly ascended to become the #1 selling skincare brand online in France and has expanded its reach to Germany, the USA, and Japan.
📍 Location: Paris
🗓️ Start Date: Q2 2026
🎯 Mission 🎯
As Typology embarks on its international expansion, Italy stands as a crucial strategic market. Our aspiration is to cultivate a robust, credible, and desirable local presence, making our brand and product quality known to a broad Italian audience while remaining true to our core values of transparency, efficacy, and minimalism.
This role is all about establishing our Italian presence from the ground up. You will define Typology's market entry strategy in Italy, identify our target audience, select strategic creator partnerships, and shape the brand's voice and perception for an Italian consumer.
Your primary tool will be influence – a high-impact blend of organic creator collaborations, paid partnerships, and media visibility. We prioritize credibility over sheer volume; our goal isn't reach at any cost, but rather connecting with the right voices that will imbue Typology with meaning in Italy. Your success will be measured by a simple metric: does the Italian market recognize Typology, and are they purchasing our products?
This is a foundational position with significant growth potential.
🏗️ What You'll Build 🏗️
An Italian Influence Ecosystem — Built on Credibility
Develop and manage a curated network of Italian Key Opinion Leaders (KOLs) and creators who align with Typology's values: credibility, expertise, and authenticity over broad reach. You will identify key voices, foster relationships, negotiate agreements, manage budgets, and report on outcomes.
A Credible Press Presence
Identify and brief suitable Italian PR partners. Introduce Typology to influential journalists and media outlets, securing consistent, high-quality press coverage in the long term. Each press mention should reinforce Typology's positioning as a credible, science-backed alternative in a market often saturated with aspirational beauty brands.
A Locally Excellent Brand Experience
Ensure the Italian iteration of Typology feels authentic and native, not merely translated. Oversee tone of voice, content adaptation, CRM, and local merchandising. You will be the internal advocate for the Italian consumer: flagging and rectifying any elements that feel misaligned.
A Performance Dashboard That Drives Decisions
Track brand awareness, creator performance, initial orders, and Net Promoter Score (NPS) from day one. Develop structured insights and recommendations to inform decisions on scaling strategies and pace.
📊 What We'll Measure You On 📊
- Speed and quality of the initial Italian creator partnerships secured.
- Reach generated within the first six months.
- Quality and volume of press coverage obtained.
- Growth in brand awareness, as tracked through social signals and customer data.
- Your ability to create a repeatable playbook that others can follow.
👤 Profile & Skills 👤
- Native-level Italian speaker with flawless written Italian, and fluent professional English. Applications without these qualifications will not be considered.
- Prior experience in country management, influence partnerships, or brand communications, with at least one role where you independently owned results, rather than being part of a large team.
- Proven experience owning and managing budgets independently, in any field. You understand how to allocate, track, adjust, and report on spending to achieve targets. Please detail the types of budgets you've managed and their scale in your cover letter.
- Proficiency in performance metrics such as CPM, ROI, engagement rates, conversion rates, etc.
- Comfort working in a lean environment with minimal agency support and a small internal team, characterized by high autonomy and high accountability.
- Willingness to work from our Paris headquarters.
Diversity is the driving force behind our innovation. We are committed to fostering a culture where differences are valued. These principles guide our team building, leadership training, and the creation of a business that benefits everyone involved.
Due to the high volume of applications received, we are unable to respond to each candidate individually. We will reach out to candidates whose qualifications best align with our roles. Please consult our personal data protection policy for candidates.
We consider our board members to be integral team members. The current board comprises Ning Li, Rodolphe Menegaux, and Jeremy Uzan.